5 Gajillion social shares from tech and racing fans.

qualcomm / social content 

 

As a key sponsor of the Formula E championship races, Qualcomm needed a way to humble brag to both racing fans and tech influencers alike.

So we designed and published a future-focused FE poster series that paid homage to vintage F1 poster designs while putting Qualcomm tech at the center of the story.

The posters received high praise across audiences, including inquiries for prints, and perhaps the best compliment of all: a slew of imitators the following year.

 

  • Social media content strategy
  • Art direction and design