Associate Director, Insights & Analytics

About Us ✍️ 🎨 📈 🎥 📣

Codeword is an agency of creative problem solvers who believe marketing doesn’t have to suck. 

We are a fast-growing, fast-moving team of writers, editors, designers, strategists, videographers, PR mavens, and even a few traditional marketers. We have an incredible roster of big and small tech clients for whom we manage editorial and social channels, develop smart marketing strategies, drive news coverage, and create big ideas.

Codeword is a remote-first agency, though we have physical offices in NYC, SF, and SLC that we won’t make you visit. 

About You 😀

  • 5+ years of marketing data analysis, statistical, or marketing research experience is required & 3+ years client facing
  • A Bachelor’s degree in a related discipline (Communications, Media, Business Administration, Marketing, Political Science) or the equivalent combination of education and experience. 
  • Direct experience with 1st & 3rd party reporting solutions (e.g. LinkedIn/Twitter/Instagram analytics manager, Google Analytics/Adobe, Marketo, Talkwalker, etc.)
  • A thought leader who can assert their POV with senior clients and facilitate conversations that unlock deeper findings 
  • A proactive client/internal partner with a view beyond immediate deliverables
  • Experience with enterprise or B2B  tech clients a plus

Codeword Benefits 💎

  • Flexible work hours
  • Minimum 20 days paid vacation annually
  • 401k + financial wellness support
  • Health Insurance (medical, dental, life, pet, mental health services) 
  • Home office allowance
  • Bi-annual Wellness Credits
  • Monthly Technology Credit (to offset internet / phone costs)
  • Every role is bonus eligible  
  • Comprehensive Parental Leave Policy

About This Role 📝

The Senior Analyst will report to Director of I&A Kevin Wu (who’s amazing), and will be overseeing the reporting, analysis and insight generation  for one of the largest global tech brands.

You’ll work alongside an amazing group of strategists (including Ellen Chan and Lauren Rawlins), creatives and account leads to measure the impact of creative performance and drive recommendations that move the needle on owned social channels, company blogs, website and Email.

The role asks for a strong communicator who is comfortable guiding clients and inspiring internal teams. While experience with some of the usual digital platforms like Google Analytics, native social media and social listening tools is helpful, we’ve found curiosity, ability to ask the right questions and openness to new measurement capabilities to be much more important.

Unlike most agencies, we don’t have a hard line between our analysts and strategists, and we pride ourselves on our ability to execute in a wide range of creative disciplines. So if you like to mix it up, great!

What You’ll Be Doing 🧩

  • Leading measurement and reporting work streams across owned channels including: social media (incl company executives), website and blog, and Email.
  • Meeting with the clients to recommend and shape measurement frameworks, outlining campaign KPI’s and a corresponding reporting cadence that delivers against client objectives.
  • Partnering with strategy, creative and account leads to develop compelling and actionable insights.
  • Supporting agency leadership in identifying opportunities for expanding existing client relationships.
  • Managing 2 junior I&A analysts on career development and improving internal and client communication.
  • Evolve current reporting attribution to client business performance & client objectives  
  • I&A team leadership: Socializing client & reporting insights within the I&A department. Facilitating interdepartmental collaboration & knowledge sharing in remote settings.


Your Compensation ​💰​

People –  that's you! – are the heart of our business, and we believe a culture of pay transparency benefits both Codeword and our team members’ careers. 

For this role we’re looking to pay $105K - $130K, depending on experience.


A few more things you should know about Codeword ⭐

  • The Codeword dream: Make good money doing work you care about with people you like. 
  • We love our clients (they write the checks!), which means maintaining a high bar for the creativity, smarts, responsiveness, and communication skills we offer them. 
  • We’re around 100 people, big enough to handle large-scale marketing programs, small enough that you’ll have an impact on our culture. 
  • We’re a friendly team, we look after each other, and we grow our careers together. 
  • We respect everyone’s personal life. After-hours emails are strongly frowned upon, night and weekend work is very rare, and employees are encouraged to pursue their side-hustles. 
  • We’re all grownups here, and we trust each other to get the work done, whether at home or in an office or a time zone on the other side of the world. 
  • We believe in defaulting to openness. Our calendars, our salary tiers, and our doors are open for all to see. (Except for secret client stuff, which we guard with our lives.) 
  • We’re a proud member of the global WE Communications family. 


Equal Opportunity: Codeword provides equal employment opportunity and doesn’t discriminate against employees or applicants because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity or expression, marital status, or other legally protected class status.

Diversity and Inclusion: Codeword works hard to foster a diverse team and an inclusive workplace where everyone thrives. 

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We aren’t a traditional agency, so we like to hire people who don’t necessarily fit the agency mold or check all the “right” boxes. If you’re on the fence about applying, please do! 

To apply for this job, email us at