Google - Codeword

We’re the team that helps Google be

For over a decade, we’ve worked alongside hundreds of Googlers to support the company’s mission of organizing the world’s information and making it universally accessible and useful.

More than a decade in the making

Our Google partnership began in 2012, when we first embedded with Google Creative Lab. Today, Team Google at Codeword has grown to over 45 team members who provide creative and strategic support to dozens of Google teams across a wide variety of products and verticals.

From positioning Google as a leader in digital marketing with Think with Google, to streamlining the company’s internal comms with People Ops, our partnership has grown and evolved a lot since 2012. Scroll down to see a few of our biggest moments together so far.

Speechwriting

Google hosts the world’s biggest tech keynotes

For years, Codeword has been working closely with top execs to get them ready for big stages and bigger crowds.

Brand Positioning

Google re-imagines the future of work

We developed a full messaging guide to help Google Enterprise (now Google Workspace) tell a new story about the future of work.

Event Content

YouTube brings Brandcast to global audiences

From building a new brand identity to generating buzz and coordinating event production, we helped YouTube launch a new installment of Brandcast, and many more since.

Newsletter production

The Waze community gets plugged in

We helped Waze define its editorial voice, create an engaging newsletter, and launch its global carpool experiment.

Change management

Google goes fully remote in a matter of days

When the world shut down in 2020, we helped Google navigate the biggest workplace shift in history, with helpful content, management training, and internal comms for Googlers working from home.

Editorial production

Think with Google becomes a globally trusted marketing publication

We helped establish Think with Google as a go-to resource for the ad world, creating editorial content, sales tools, social media assets, infographics, case studies, research reports, and so much more.

Cross-channel marketing

Wing takes flight

We created and ran a multi-channel campaign to make drones the friendly and accessible delivery mode of the future.

Brand marketing

Developers get a look at the new ChromeOS

We helped ChromeOS announce a software milestone with a super visible, visual campaign to get the developer community excited.

Social media

Summer camp goes online with Google Creative Lab

We created the world’s largest virtual summer camp with Make: magazine and over a million young campers around the world.

UX design

Android developers get a new digital experience

We helped developers connect with Android through case studies, brand stories, and restructured UX and design assets that ensured better user experiences.

Content creation

U.S. small businesses find success with Google

We created Grow with Google’s economic impact report, interviewing small business owners in every state and highlighting their successes with Google.

Content strategy

Google innovates with hybrid work

In just 90 days, we consolidated a massive collection of content about Google’s hybrid work evolution into a single helpful destination for Googlers.

User comms

Millions of E.U. users learn about their data rights

We crafted messaging and designed landing pages that will inform hundreds of millions of EU users of their right to choose how their data is used.

Brand positioning

The world “gets the message” about RCS

We developed the narrative around Messages’s one-billion-user milestone, and created a playbook to position RCS as the modern messaging standard.