Trend reports have exploded in popularity to become a ubiquitous part of the modern digital landscape. This surge is fueled by our innate human desire to understand the world around us, along with an unprecedented access to data that allows us to analyze patterns and behaviors like never before.
Trend reports are info-tainment at its finest: Consumers love personalized look-backs like Spotify Wrapped, Google’s Year in Search, or data from their Oura rings, while execs love future-forward downloads, from Gartner’s Hype Cycle to Pinterest Predicts. And think about all of those compelling charts and graphs you see in speeches or strategy decks—they often originate (or are stolen directly) from trend reports.
In today’s data-driven world, if you’re not making trend reports, you’re missing out. They offer a critical opportunity to connect with audiences far and wide, shape industry conversations, and drive business growth.