Let’s face it: even the best content libraries need regular maintenance. Just like any ecosystem, your content needs consistent tending and care to truly thrive.
That “evergreen” strategy? It’s more like a collection of houseplants—they’ll survive with minimal attention, but they’ll only flourish with regular care.
A content audit isn’t just another marketing exercise—it’s the routine check-up that keeps your strategy healthy and responsive as your audience evolves.
A great content audit:
- Reveals hidden opportunities your competitors are missing. There’s a good chance you’re sitting on a goldmine of underperforming content that could be repurposed or refreshed to drive significant results without creating anything new. A well-executed content audit doesn’t just tell you what you have—it reveals the gaps between your current state and your strategic goals. Whether you’re preparing for a rebrand, streamlining your messaging, or wanting to make sure your ecosystem is set up to thrive in 2025, an audit provides the data-driven foundation for every decision that follows.
- Puts your resources into the content your audience values the most. By understanding what’s already performing well and why, you save significant resources by doubling down on proven winners. With a high-level view of your entire content ecosystem, you can make confident decisions about where to invest your limited time and resources.
- Isn’t just about your brand–it’s about connecting with your audience. When your audience’s needs evolve but your content strategy doesn’t, the disconnect costs you credibility and conversions. An audit bridges this gap by revealing what your audience actually engages with versus what you think they want.
The question isn’t whether you need an audit… it’s whether you can afford to ignore the untapped potential of your content ecosystem. Luckily, Codeword has your back if you need help.