We just signed three new clients here at Codeword, and they’re exciting ones: Demandbase, Root Insurance, and Octave. They’re pushing boundaries across AI, insurtech, and SaaS — sectors where canned boilerplates don’t lead to headlines.
Get to know a bit more about them:
- Demandbase, the account-based marketing pioneer and only pipeline AI platform designed to accelerate growth at scale, tapped us to solidify their market leadership in the AI space and execute top-to-bottom creative campaigns to tell their story in a way that honors their legacy.
- Root Insurance, a subsidiary of Root, Inc., is an insurtech trailblazer revolutionizing auto insurance through data science and telematics. We’re partnering with them to build a powerful storytelling engine, transforming complex tech into compelling narratives that resonate with both media and key audiences.
- Octave, a SaaS company planning to spin off from their parent company, Hexagon, enlisted us to provide comprehensive strategic counsel, including reaching new audiences through media relations, developing a proactive crisis communications plan, and amplifying executive voices on owned channels during their critical launch phase.
These brands aren’t looking for an agency to crank out press releases. They’re looking for partners who can take technical complexity and make it culturally relevant. It’s a shift we’ve seen across the board: enterprise tech companies want communication agencies with deep vertical expertise and integrated capabilities. Luckily for them, that happens to be our jam.
And don’t just take our word for it. “Codeword is one of the most creative, smart, hungry agencies I’ve partnered with,” said Chelsey Korman, Brand and Communications Director at Demandbase. “Codeword has already brought us bold ideas grounded in Demandbase’s core identity—never sacrificing integrity for flash, but pushing the envelope to build something truly sticky. They are super media savvy, execute efficiently, and bring writing and insight capabilities that are bar-none. Everything gets better with Codeword in the room.”
These new partners join a roster we’re incredibly proud of, and they’re also part of a bigger wave of momentum for us. This past quarter saw a 35% year-over-year revenue increase in enterprise tech — our single biggest yet. We’re moving fast, and in the right direction, with brands that are fundamentally changing their industries.
We’re feeling good about where the work is headed. New clients, new opportunities, new stories to tell. And always, the same mission: turn complicated tech into content that is creative, smart, and real.
Got questions? Our door’s always open: [email protected].