KISS is more than just an iconic rock band playing their final show in New York City this week. It’s also a timeless design principle: Keep It Simple, Stupid.
The KISS Principle is as elusive as it is legendary. For over 60 years, this commitment to simplicity continues to rock some of the best creative strategies. Personally, I don’t think we listen to the KISS Principle enough.
Case in point: The not-so-humble trend report.
Agencies spend months on these reports, resulting in trends that are moot by January 1. Why burden creative minds with pacing and pondering for nights on end? Why overthink it when we’ve got instincts and expertise to share right now?
Codewordians don’t need months to predict what’s next. We’re so deeply enmeshed in the tech, media, and marketing worlds that we can trust our gut. We gave our team just two hours to tell us what they think is on the horizon for 2024. KISS may have wanted to rock n’ roll all night; we did it in one day.